Canterfield Senior Living Design & Marketing
Through our full-scale design and marketing services, we show prospective residents that Canterfield Senior Living is an active, social environment for independent seniors to age-in-place — as well as a care-driven, safe environment for those whose health might be declining. We show this through social media videos and interviews, infographics, and monthly blogs.
Services provided:
Content Creation + Copy Writing for Social Media
Content Creation + Copy Writing for Web Blogs
Print & Digital Graphics
Filming & Editing Videos for Social
Web Elevation
Year
2023 - Present
Client
Canterfield Senior Living
Content Creation & Social Media
The content I create and promote with Canterfield is aimed at demonstrating the independent and active lifestyle for seniors in their communities, achieved through senior inclusion and accessibility. Our posts showcase “Canterfield moments” of fun, joy, and activity, as well as tips on how to stay healthy and fit in your golden years.
Their social accounts span Facebook, Pinterest, Youtube, and LinkedIn.
Copywriting
Resource articles and infographics related to senior health, lifestyle, and mental well-being.
Print Design
Mailers, monthly magazine ads, flyers, and outdoor banners.
Web Elevation
Back in 2020, I worked as a Web Manager for Canterfield while they consolidated their nine separate websites into one. I wrote all web copy, created page flows, and gathered assets to assist the Web Designer who executed the project.
In 2025, Canterfield requested a web elevation for their community pages. The goal was to create easier user navigation, utilize pop-ups / banners, and highlight contact buttons more obviously. For this project, I worked as Web Designer.
“Joy is smart, strategic, dedicated, creative and always there to make the work better. Not sure what I would do without her and would recommend her any day of the week.”
— Ellin McCabe, Canterfield Senior Living