With video leading the online sector, it’s important to adapt your content to fit Reels. If your line of work is primarily educational or information-based, or if you’re camera shy, or if you simply don’t have the team to film high-end footage, motion graphics are a great way to spice up your online content and secure your place in the Reels tab on social media.

High-quality video editing is also crucial to generating views on video content and enticing users to watch the next clip. Joy’s professional career began as a video-editor for a high-end film equipment manufacturer’s tutorial videos. This experience was invaluable and taught her the ins and outs of ins and outs (! did you catch that pun!).